Mar 29: McCartney's half sister says digital media holds power (Richmond Times-Dispatch)
March 29, 2012
The real power of the digital revolution ultimately lies in its messages, the founder and chief executive officer of a prominent multimedia company said in Richmond on Wednesday.
"It really is about strategy," said Ruth McCartney, co-founder and CEO of McCartney Multimedia Inc., a creative agency that works with large companies and governments as well as actors and music stars on digital strategy and communications.
Twitter, for example, may be easy for some to dismiss as trivial ...