October 14: Hallmark diversifies and changes for a digital world (Richmond Times-Dispatch)

October 14, 2013

A small group of people was waiting outside when the Hallmark Creations store on Hull Street Road in Chesterfield County opened its doors at 9 a.m. on a recent Saturday.

The shoppers weren’t there to grab up Halloween greeting cards — they were waiting to be the first to buy this year’s release of the new line of Hallmark’s annual collectible holiday ornaments...

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