March 30: The Age of Digital Word of Mouth Advertising (Business New Haven)
March 30, 2015
For the first time since the Great Depression, we are witnessing a generation of young adults who are insensitive to the effects of traditional advertising. In the 1930s, it was because advertising couldn’t persuade 25-year olds to spend money they didn’t have. Today, its because young adults grew up with technology to get rid of advertising.
If the success of craft beer without the use of traditional advertising is any indicator, it’s obvious that persuasion has moved well beyond conventional marketing...