June 10: Keeping Pace With The Rapid-Fire Change In Digital Marketing (MediaPost)
June 10, 2015
When I attempted to expose my students in a Digital Marketing class to the reality of how businesses employ digital strategies, I found that senior executives marveled when a college student said mundane things like, “add a better description on your LinkedIn page, or how about moving sections around on your web site?” When these college students crossed the line into the business world, they instantly became digital rock stars.
Fresh off reading an outstanding text, Digital Branding, by Daniel Rowles, my students were charged with providing a digital communications plan for...