Study finds Walmart.com closing the price gap with Amazon (Consumer Affairs)

November 29, 2017

A study commissioned by the Reuters news agency shows Walmart has made dramatic progress this year in closing the online price gap with Amazon, giving consumers more low-price options.

According to research by Market Track, products available at Walmart.com are now just an average 0.3 percent more expensive than those found at Amazon.com. A year ago, the researchers found the gap was three percent.

Depending on what you're buying, prices at Walmart.com could be notably cheaper. Market Track found Walmart.com's prices on fitness trackers and smartwatches are 6.4 percent below those found on Amazon. At this time last year, Walmart's prices for those products were 12.6 percent higher.

To reach its conclusions, Market Track analyzed the prices of 213 products in 11 categories over a nearly two-year period.

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