The University of Richmond Institute on Philanthropy (IOP), a program of the School of Continuing Studies, recently awarded professional certificates to participants in its Nonprofit Marketing Winter Institute.

Fourteen students earned, or will earn upon completion of all course work, a Professional Certificate in Nonprofit Marketing during the Nonprofit Marketing Winter Institute held January 16-22, 2011. The 14 students, pictured above, are Diana Barden, Angela Brooks, Christina Draper, Abby Johnson, Amy Godkin, Lynn Gordon, Kaitlin Leibowitz, Sheena MacKenzie, Sue Sain, Dorothy Sharp, Lisa Tait, Pamela Toliver, Jessica Will and Ashley Wooten.

Kathy Powers, IOP director, developed the week-long format to give nonprofit professionals a simple and efficient way to earn a professional certificate. It also offers nonprofit professionals an opportunity to jump-start their careers instead of having to find time to take classes one-by-one over the course of a year.

Participants in the Nonprofit Marketing Institute begin the week by understanding the role of marketing in a nonprofit organization. Each day, students add to their understanding of a variety of marketing concepts including promotion, audiences and tactics. During the last day, students put the finishing touches on a marketing plan for their organization.

Dr. Dean Browell, executive vice president and partner at Feedback, teaches a class on emerging media and social media, and says participants benefit from the class format.

“My subject matter literally changes every day, so we made this class full of incredibly practical, hands-on information and workshopping,” Browell says. “But we also try to provide a conceptual primer that helps the students navigate the trends and changes… the sort of information that works really well in a concentrated, day-long fashion.”

Karie Walker, who attended the Fundraising & Development Institute, praised the quality of the Institute in a post-session note to Director Powers. Walker is Executive Director of the Virginia chapter of the Appraisal Institute here in Richmond.

“I have never enjoyed a program as much as the one I attended last week. Thank you so much for your expertise, enthusiasm, and generosity of spirit. It will be remembered. I will absolutely recommend this program to my colleagues and I am already singing your praises. Instead of being overwhelmed, I am energized and excited.”

IOP aims to strengthen the community and inspire charitable giving by educating professionals, volunteers and donors about the practices and purposes of nonprofit fundraising and development.

In addition to Summer and Winter Institutes that provide week-long certificate-earning opportunities, IOP offers a Board Development series for nonprofit board members and executives. It also offers individual classes and workshops for nonprofit executives and fundraisers throughout the year. For more information about IOP, visit scs.richmond.edu/philanthropy.