MOBILE, Ala. — Kyle Lauletta knows a thing or two about distinguishing the real deal from impostors. Lauletta, Richmond’s senior quarterback, did a marketing internship for a company that manufactures synthetic diamonds. His job centered on determining whether or not consumers could spot a difference and how that affected the price they would pay.

Related Campus Units

Robins School of Business

Assistant Professor of Marketing
Salesforce Management
Advertising Effects
Marketing Strategy