Don Forsyth, who holds the Colonel Leo K. & Gaylee Thorsness Endowed Chair in Ethical Leadership, is quoted in the CNBC article, "Musk, Trump and the age-old mass psychology effect that both are successfully exploiting." Forsyth, a social and personality psychologist, comments on how people's behavior can shift when they become part of a group.

"It goes all the way back to pretty basic studies of group behavior, where people would join together with a mob of people and do things they wouldn't normally do, that weren't right, that were too extreme," says Forsyth.

Forsyth is the author of the textbook Group Dynamics, published by Cengage. 

Read the full article on CNBC.

Professor, Colonel Leo K. & Gaylee Thorsness Endowed Chair in Ethical Leadership
Group Dynamics
Social Behavior
Psychology of Morality