20% for Pouring a Cup of Coffee? The Manipulative Art of Pre-Service Tip Requests 
Boatright Library, Research & Collaborative Study Area, 1st Floor
Monday, November 4, 2019, from 12:00 – 12:45 p.m. 

This program, part of the Library’s Visible Scholars Series, features Dr. Sara Hanson, Assistant Professor of Marketing at Robins School of Business. Point-of-service apps such as Square and iPad technology are changing the etiquette of tipping. While the social norm to leave a tip at the end of a meal is common, what happens when we’re asked to leave a tip at the beginning of a service transaction (e.g., during payment but before receiving a coffee or sandwich)? Do customers see tip requests before service as manipulative? Do people tip more before or after service? Dr. Hanson will talk through some experimental studies and real tip data from a local Richmond business to provide insight into these questions.