Related Campus Units
February 6 Chrysler Is King Of The Super Bowl Spots (CNNMoney.com)
February 6, 2012
Automobile ads were back in full force this year, as U.S. automakers test the waters of consumer confidence. Randle Raggio, an assistant professor of marketing at the University of Richmond, said that Chevrolet had one of the most successful spots, with its apocalyptic theme.
"The only thing that will survive the apocalypse is a Chevy and a Twinkie," said Raggio. He said the ad was successfully "reinforcing" the message of Chevy as "the longest lasting truck."
Assistant Professor of Marketing
Branding
Brand Equity Theory and Measurement
Brand Authenticity
Marketing Strategy
Gratitude in Marketing
Randy Raggio is Assistant Professor of Marketing at the Robins School of Business at the University of Richmond, where he teaches in the undergraduate, MBA and executive education programs. His primary research areas are branding and brand equity, br...