February 6 Chrysler Is King Of The Super Bowl Spots (CNNMoney.com)

February 6, 2012

Automobile ads were back in full force this year, as U.S. automakers test the waters of consumer confidence. Randle Raggio, an assistant professor of marketing at the University of Richmond, said that Chevrolet had one of the most successful spots, with its apocalyptic theme.

"The only thing that will survive the apocalypse is a Chevy and a Twinkie," said Raggio. He said the ad was successfully "reinforcing" the message of Chevy as "the longest lasting truck."

full CNNMoney.com article.

Related Campus Units

Robins School of Business

Randy Raggio
Assistant Professor of Marketing
Brand Equity Theory and Measurement
Brand Authenticity
Marketing Strategy
Gratitude in Marketing