Automobile ads were back in full force this year, as U.S. automakers test the waters of consumer confidence. Randle Raggio, an assistant professor of marketing at the University of Richmond, said that Chevrolet had one of the most successful spots, with its apocalyptic theme.

"The only thing that will survive the apocalypse is a Chevy and a Twinkie," said Raggio. He said the ad was successfully "reinforcing" the message of Chevy as "the longest lasting truck."

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Related Campus Units

Robins School of Business

Associate Dean
Director, The Richmond MBA
Executive Director, Executive Education
Associate Professor of Marketing
Brand Equity Theory and Measurement
Brand Authenticity
Marketing Strategy
Gratitude in Marketing