SPCS marketing projects earn top honors in UPCEA Marketing Awards
The University of Richmond School of Professional and Continuing Studies (SPCS) has earned six national awards for marketing from the University Professional and Continuing Education Association (UPCEA). Awards will be distributed at the 24th annual UPCEA Marketing and Enrollment Management Seminar in Denver, Colorado, during the Awards Luncheon on November 5, 2015. UPCEA has released the list of winning institutions.
Marketing pieces or projects may earn Gold, Silver and Bronze awards in several categories. Pieces are judged by a panel of marketing professionals on criteria that vary from category to category. Awards are earned by score, and scores determine Gold, Silver and Bronze level awards. Not all pieces earn awards, and categories may not produce awards of any level.
SPCS earned awards for the following marketing projects.
| Award | Category | Marketing Piece | |
|---|---|---|---|
| Gold | Brochure/Booklet | 2015 Summer Study Abroad Brochure |  |
| Silver | Trade Show Exhibit | Degree Program Pop Up Banner |  |
| Bronze | General Catalog or Tabloid, 4 Colors Throughout | Osher Fall 2014 Schedule of Classes – 10th Anniversary |  |
| Bronze | Postcard | Summer 2015 Culinary Arts Program Postcard |  |
| Bronze | Single Ad | Culinary Arts Print Ad – Sweet Offer |  |
| Bronze | Mixed Media Campaign | Osher 10th Anniversary |  |