Richmond-based Need Supply Co. has cultivated an international customer base attracted to its curated mix of expensive designer fashions alongside more affordable brands.

That strategy has fueled the company’s growth — from a tiny retail shop in 1996 selling used Levi jeans to now as a global sales phenomenon with robust internet sales, two stores in Japan and eyes on other world markets.

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Related Campus Units

Robins School of Business

Professor of Marketing
Marketing Research
International Marketing