Need Supply Co. went from a tiny shop in Carytown to a global sales phenomenon (Richmond Times-Dispatch)

Richmond-based Need Supply Co. has cultivated an international customer base attracted to its curated mix of expensive designer fashions alongside more affordable brands.

That strategy has fueled the company’s growth — from a tiny retail shop in 1996 selling used Levi jeans to now as a global sales phenomenon with robust internet sales, two stores in Japan and eyes on other world markets.