Bill Bergman taught digital marketing to students at the University of Richmond Robins School of Business. Here, he writes about the unexpected result of an experiment in teaching.

I feel especially close to the 20 undergraduate students who just completed my five-week summer session marketing class. This close bond wasn’t a result of the usual experiences that bring students and their instructors together, like individual office meetings or vibrant classroom discussions.

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Related Campus Units

Robins School of Business

Lecturer in Marketing
Advertising, Digital Marketing, Branding
Publishing, Sales Management