On game day, sometimes winning isn't everything (US News Health)

February 1, 2013
Leadership studies professor Donelson R. Forsyth comments.

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If this weekend's Baltimore-San Francisco game is another nail-biter, viewers will again feel that nervous tension. Don Forsyth, a professor at the University of Richmond and an expert on sports fan psychology, said this suspense is healthy.

"Why do people seek that out? It certainly strengthens the emotional experience," Forsyth said. "We want to feel positive emotions. When we're uncertain of the outcome, it makes the positive emotions even stronger. On the other side, it makes the negative emotions even stronger, too. The uncertainty intensifies our reaction -- which is good."

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