SPCS launches Customer Experience Certificate Program

October 16, 2019

The School of Professional & Continuing Studies has launched the Customer Experience Certificate Program to meet the needs of business leaders seeking to shape customer experiences with their brands and products.

The field of customer experience (CX) is growing fast and in demand. Companies delivering extraordinary customer experiences not only survive — they thrive.

New CX departments are emerging across industries and the job market is growing. Functions and roles traditionally performed by marketing, sales and operations are shifting toward new, interdisciplinary CX divisions. To grow as a leader in this profession requires practical skills and strategic vision.

The Customer Experience Certificate Program at the University of Richmond is a hands-on, 4-day immersion program. Participants apply principles and techniques that drive CX innovation, and seek to solve real-world challenges and use practices developed by top companies. CX experts and professional instructors guide students through each step. During the program, participants continuously build tool sets and develop their own, personalized CX Portfolio.

  • Develop practical skills in the CX framework.
  • Design strategies to advance your company in CX.
  • Gain customer insights that result in action.
  • Break down organizational silos, eliminate barriers and develop a customer-centric innovation mind set.

The CX Certificate Program is organized into modules and divided into two parts: and in-depth introduction to UX basics and application of CX principles to your own company’s customer experience challenges.

CX Basics

  1. Customer Experience
  2. Your Customer Experience Strategy
  3. Your Customers, Their Experience Journey
  4. Accelerate & Improve Decisions with Data

Your CX Organization

  1. Customer-Focused Innovation
  2. Principles of Customer Relationship Building
  3. Customer-First Culture
  4. CX in Your Organization – Navigating Politics of Change

The first cohort of the Customer Experience Certificate Program starts in February 2020. Applications are being accepted.

To learn more and register for the Customer Experience Certificate Program at the University of Richmond, visit cx.richmond.edu.