Don Forsyth knows groups. He studies teams, fans, juries, mobs, crowds, clubs and cliques, just about any form of a group. So, in March--in the midst of basketball's high season--he is in demand as a commentor on the cultural phenomenon of March Madness.

The heart of Donelson R. Forsyth's work is to build knowledge about why people feel, think and act as they do. Forsyth focuses on groups' reactions to success and failure and the interpersonal functions of groups, including small group decision making. He is a social psychologist who teaches leadership and group dynamics at the Jepson School of Leadership Studies.