Article by Anne Huffstetler

Farmers’ markets are one of the pleasures of summer. They’re the place to go for fresh, local produce, specialty food items, homemade baked goods, fresh-cut flowers… indeed everything healthy for the body and soul. This summer the Osher Marketing Team made sure the markets offered something good for the mind as well by hosting information booths touting the benefits of lifelong learning.

Members of the Marketing Team participated in six markets in May, June, July and September and will attend several more this fall. Thanks to the professional marketing staff at UR’s School of Professional & Continuing Studies, under which Osher falls, the team sported two new eye-catching banners, a table cover with logo, brochure holders, and small give-away items. A white tent and comfortable chairs completed this professional look!

The really good news is that the information booths attracted substantial attention. In the early months of summer more than 150 people stopped to inquire about Osher, and of those, more than 75 people filled out contact cards expressing interest in further information. One person even “signed up on the spot” for an Osher membership. All were entered in a drawing where three lucky winners will be able to take a free Osher class this fall or winter semester. 

Please stop by, visit with us, and see just how good we look, on October 18 at the South of the James market in Forest Hill Park as well as at the St. Stephen’s Church market on Grove Avenue.