Adam Serafim, '15
Adam Serafim, '15, is not your typical undergraduate student. After working in landscaping for ten years, in 2011 he co-founded La Bella Vita Bakery, a baked goods business specializing in bread and gourmet cookies based in Ashland, Va., with members of his family. Today he is a managing partner of the rapidly growing company, which maintains a strong presence among local farmers’ markets and grocery stores, all the while completing his senior year at the Robins School of Business.
After earning an associate’s degree in business administration, he decided to pursue a bachelor’s degree in business administration with a concentration in management. “I currently live in Fredericksburg, Va. with my wife and commute to Richmond for both school and work. My grandfather graduated from University of Richmond in 1952, so I was excited to transfer to his alma mater. The University has been an important part of the local fabric for a long time, and I hope to be able to model La Bella Vita after the school in terms of its ties to the community. I knew Richmond would be the best place to learn from the many business professionals here that boast vastly different paths.”
Serafim revealed, “The Robins School has helped me fine-tune my goals. Most have some idea of what they’d like to accomplish in life, but many people are unable to realize those goals for one reason or another. At Richmond I’ve been able to map out how I will help to grow La Bella Vita into a national company and brand.”
He shared his experience at the Robins School thus far. “I’ve really enjoyed these past two years, and I’ve learned so much that I can apply to my life and work. This summer, I will be focusing my efforts on expanding my business in order to match the growing demand for baked goods. We’ve had some very exciting developments in the last year, and we look forward to continued growth.” La Bella Vita products can now be found on the shelves of the specialty grocery stores Whole Foods and Southern Season.
Serafim added, “The public’s response to our efforts has been inspiring. Small businesses can serve as a meter for the sustainability of our way of life and the course of our future. I view my work as a direct reflection of my character, and my partners and I are a very motivated group with passion for what we do, so I am confident we will be successful. I hope to give back to the community in a meaningful way through La Bella Vita, especially by doing our part in supporting Richmond’s economy.”
As Serafim looks toward graduation, he and his wife anticipate the arrival of a new addition to the family in March. “I want to make a difference through my career and pass on something of real value to my children. I can’t wait to see what life has in store for us as a growing family.”