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Campaigns & Pop Music

Joanna Love headshot

Joanna Love, assistant professor of music, researches 20th and 21st century music, specifically looking at how American popular music has played a role in advertising. In 2015, she examined how music was used to brand Barack Obama as a "cool celebrity" president.

Simularly in 2016, Love studied the 2016 Presidential election and how popular music was implemented by political strategists and their marketing teams to garner support. 

Contact Lindsey Campbell, media relations specialist, to connect with Love at lcampbe4@richmond.edu or 804-287-6317.